Every Ad on Yupp can be measured to the last dot and that is game changer for the South Asian Advertisers in USA."īe it captivating family drama's such as 'Kumkum Bhagya', the family comedy 'BhabhiJi Ghar Par Hai ' or reality show 'Indian Pro Music League', YuppTV users can access the Zee channels offerings through its platform. With our platform now, Zee can offer its advertisers not only the incremental HHs but also structure deals based on delivery (impressions) both at a national or local levels, an advantage that no other platform offers to its programmers. The US market has been on the forefront of digitization, not only in access but also in Ad Sales. Zee 24 Ghanta brings all the latest headlines and news stories to satisfy the demands of high-rise favorites of Bengali audiences.
Zee undoubtedly is the most powerful Indian brand in International markets, particularly in USA, where it has become synonymous with the Indian culture. Uday Reddy, Founder & CEO of YuppTV, said, " We are delighted to once again join hands with one of the leading entertainment network, Zee Entertainment, to bring back its premium entertainment channels to the USA and Canada markets. ZEE BANGLA TV lets you make mistakes and repair them, films dont: Sujay Kutty, business head, Zee Studios How regional channels are catching with local.